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Alan Vuong — Kickstarting an indie producer to 30M+ streams
Alan Vuong was an emerging alternative R&B artist with a record that connected deeply, but hadn’t yet found its moment.
The goal was to turn “Deep In Your Soul” into a true breakout — spark discovery, drive fan engagement, and convert attention into sustained streaming growth.
BREAKOUT MOMENT
We built a multi-platform push that embedded the song into how people already discover and share emotional music on social, pairing creator seeding with POV storytelling and reactions that let the track travel organically.
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Instead of forcing a trend, we leaned into the feeling of the record. Creators told personal stories, captured first-listen reactions, and framed the song as a moment listeners could see themselves in.
Overall Performance
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