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Polymarket — Making prediction markets native to social sports talk

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Polymarket set out to become part of how fans talk about games.
The place people look to see what’s going to happen next.

We helped turn Polymarket into the data layer behind NFL and NBA conversation on social.

 

By embedding live prediction odds and market charts directly into game reactions, fantasy debates, and highlight breakdowns, creators could react to the market itself as the story.

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THE RESULT

Polymarket showing up everywhere fans were already arguing about outcomes. This campaign ran during a period when Polymarket climbed to the top of the App Store charts.

Overall Performance

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