LG - G8X Thin Q Dual Screen
LG Thin Q
Our idea was to create a viral trend inspired by the LG G8X Thin Q’s Dual Screen feature, and to highlight it creatively through TikTok influencers. The trend revolved around showcasing the physical product (phone) and its dual screen feature, exemplifying how a user could utilize the screens simultaneously for different tasks.
Using the hashtag #LGDualScreenChallenge, the first influencer posts were made by Addison Rae (88M Followers) and Micah Cow (5M Followers). Other notable influencers were then prompted to create “duets” of the original video, referencing the dual screen capability of the phone. This generated a viral buzz, with other users organically creating duets of the videos.