To promote lil durk’s new album release, we engaged in a multi-platform influencer marketing campaign strategy. Our process included sending out a snapchat “snap code” to a number of hand-picked influencers to unlock a custom snap lens promoting the record.

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Upon release, the selected influencers were then instructed to use and post a video of themselves with the snap lens on snapchat with the face lens activated and music from "Love songs 4 the streets 2" automatically playing in the background for the full length of the snap.