Lil Durk | (AR) Filter Amplification

Client information

To promote lil durk’s new album release, we engaged in a multi-platform influencer marketing campaign strategy. Our process included sending out a snapchat “snap code” to a number of hand-picked influencers to unlock a custom snap lens promoting the record.

Upon release, the selected influencers were then instructed to use and post a video of themselves with the snap lens on snapchat with the face lens activated and music from "Love songs 4 the streets 2" automatically playing in the background for the full length of the snap.

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OBJECTIVE

We followed this up by arranging for influencers to share their videos that were created on SnapChat to their Instagram stories with a swipe-up to the snap code and a mention of Lil Durk's Instagram.

KEYS TO SUCCESS

Our campaign directly correlated to the success of Lil Durk’s record. In a five-day span, we were able to drive over 1 million views to the lens in 5 days. Subsequently, the album peaked at #4 on Billboard.

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